While there’s a few things I recommend to invest in when starting your business, a brand photoshoot has to be #1 on this list. What’s the image that comes to mind when you hear the word photoshoot? More times than not, people think of getting headshots taken for a new job or having family portraits […]

This past week, I finished up working with Krista Miles, founder of Krista Miles Wellness in Tampa, FL. Krista and I work together in our full-time jobs as clinical outreach representatives for Center for Discovery, so when we had a catch-up call and Krista told me all about her private practice and dreams of expanding […]

If there’s one piece of advice I could give to anyone starting their business, it would be this: Figure out your ideal customer avatar, or ICA! So often when I work with clients, they hesitate to pick a niche market because they feel like it will limit them in who will hire them. I am […]

This past week, I finished up working with Jessie Huebner, the founder of Restored Purpose Counseling in West Palm Beach, FL.   Jessie and I actually “met” when we both worked as clinicians for Center for Discovery and were the point-people for the binge eating disorder program at our respective facilities. I don’t think we […]

My sister-in-law Katie recently decided that she wanted to start a side hustle to her architecture career and I was ecstatic when she asked me to help her design her brand and website. I’ve always known that Katie was artistic, but I was in awe when she showed me her true passion – floral paintings! […]